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How to Choose the Right Web Hosting Company: A Comprehensive Guide
Choosing the right web hosting company is one of the most important decisions you’ll make when launching a website. Whether you’re a small business owner, a blogger, or an eCommerce entrepreneur, the hosting service you select will influence your site’s performance, security, and scalability. With so many options available, how do you make the best […]
Read MoreThe WordPress and WP Engine Drama: What’s Happening and How It’s Impacting Customers
The relationship between WordPress and WP Engine, one of its largest hosting providers, has reached a boiling point in 2024. The public dispute, spearheaded by WordPress co-founder Matt Mullenweg, has escalated into a battle that not only impacts these two companies but also leaves thousands of WP Engine customers facing disruptions, vulnerabilities, and uncertain futures. […]
Read MoreSelf-Hosted WordPress vs. WordPress.org: What’s the Difference?
If you’re just starting out with WordPress, it’s easy to get confused by terms like WordPress.org and self-hosted WordPress. You might think they’re two different things—but they’re not, really. Here’s a clear, simple guide to help you understand what they are, how they work, and how to choose the right option for you. 1. What […]
Read MoreWhy WooCommerce Beats Shopify When Choosing the Right eCommerce Platform
When it comes to building an online store, two platforms are often considered top contenders: WooCommerce and Shopify. While both have their advantages, WooCommerce stands out as the superior choice for many reasons, especially for those looking for flexibility, control, and scalability. Here’s a deep dive into why WooCommerce is a better eCommerce platform than […]
Read MoreGoogle Business Profile Websites Shutting Down: What You Need To Do
Did you create a website for your business using Google Business Profiles? It has been announced that Google will discontinue Google Business Profile websites on March 1, 2024, which is just one day away from the time of this posting. Here’s what you need to know about this major change and what actions you need […]
Read MoreCreating a Buyer Persona | Being SocialSmart
Before you can start any form of marketing, digital or offline, you first need to know who your ideal customer is. You can start this process by developing a persona. The first thing we will ask any of our SocialSmart Social Media Marketing clients is who is your ideal customer or who is your target […]
Read MoreGetting Started with a Social Media Marketing Strategy
It is a new year, and you are looking into learning some new tricks. Maybe you just started a business? Or maybe you already own a business, and you are looking into fine-tuning your social media marketing strategy. But what is a social media marketing strategy, you may ask? HootSuite defines a social media marketing […]
Read MoreCreating Irresistible Email Newsletters!
Making email newsletters that generate interest to your reader. One of the biggest problems with email newsletters is the lack of focus they have on a particular topic. Email newsletters and blasts need to be able to deliver on the promise you initially gave to your subscribers. The last thing you want to do is […]
Read MoreGetting Started with Email Marketing: Simple and straight to the point
We are living in a time where social media, video, artificial intelligence, and other major technological advances are keeping businesses going. With being said, is email marketing still a viable choice for small businesses? The answer is yes! Email marketing is nowhere near dead, and many major companies still use it as a part […]
Read MorePlugins EVERY WordPress Site Should Have
WordPress is an extremely versatile content management system; however, to truly get the best experience out of it (both for the user and for technical reasons) you will need to install certain plugins. This article will cover plugins that your WordPress site absolutely must have; we are going to cover plugins that will help improve […]
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