Creative Post-Super Bowl Marketing Ideas for Small Businesses
The Super Bowl is one of the biggest marketing events of the year, but what happens after the game? Small businesses can capitalize on the post-Super Bowl buzz with creative marketing strategies that engage customers and drive sales. Here are some effective ideas to keep the excitement going long after the final whistle.
Game Highlights Giveaway
Leverage the most talked-about moments of the game by running a social media contest. Ask followers to share their favorite play, commercial, or halftime show moment for a chance to win a prize. This not only boosts engagement but also keeps your brand relevant in post-game conversations.
Super Bowl Recovery Specials
Many people indulge in game-day snacks and drinks, making the day after the perfect opportunity for businesses like gyms, wellness centers, and health food stores to offer “recovery” discounts. Promote smoothie deals, workout sessions, or wellness services under a “Bounce Back After the Big Game” theme.
Commercial Replay Campaign
Super Bowl commercials are a major highlight of the event. Join the conversation by creating a poll asking customers to vote on their favorite commercial, or share a spoof ad of your own that plays on the trending themes.
Big Game Clearance Sale
If you sell sports-related merchandise, party supplies, or themed apparel, a post-game sale can help clear out inventory while attracting customers looking for deals. Market it as a “Season’s Over, Prices Are Down” event.
“Your Team, Your Discount” Promotion
Offer discounts based on the performance of the Super Bowl teams. For example, customers who supported the winning team get a percentage off their purchase, while fans of the losing team get a “consolation” discount. This fun, interactive promo encourages customer participation and builds excitement.
Super Bowl Trivia Challenge
Host an online or in-store trivia contest focused on Super Bowl history, fun facts, or even questions about this year’s game. Reward winners with small prizes or special discounts.
Repurpose Leftover Game-Day Snacks
Restaurants and bars can create new menu items using leftovers from game day specials. Think creative nacho platters, “day-after” pizza slices, or repurposed wing sauces featured in new dishes.
Engage on Social Media with Memes and Reactions
Keep the energy alive by sharing memes, reaction videos, or commentary about the game’s best (and worst) moments. Encourage followers to interact by sharing their thoughts and predictions for next season.
Showcase Local Super Bowl Parties
Encourage customers to share photos of their Super Bowl parties featuring your products or services. Repost user-generated content to highlight your brand and foster a sense of community.
Start a Countdown to the Next Big Sporting Event
Capitalize on the momentum by shifting the focus to the next major sports event, whether it’s March Madness, the NBA Finals, or the Olympics. Offer early bird promotions or themed events to keep sports fans engaged.
The Super Bowl might end in four quarters, but the marketing opportunities continue well after the final play. By implementing creative post-game strategies, small businesses can extend the excitement, engage customers, and boost sales. Which of these strategies will you try first?
If you need assistance working on a digital marketing campaign to help you boost post-game sales, contact us today for a FREE consultation.