Why WordPress Has More SEO Benefits Than Wix

When it comes to building a website, business owners and bloggers are often faced with the critical decision of choosing the right platform. When trying to decide on a platform, one of the most important things to consider are their SEO benefits; this is of paramount importance if you want your website to be found! Two of the most popular website builders, WordPress and Wix, often come into the spotlight. While both platforms have their strengths, WordPress tends to stand out when it comes to Search Engine Optimization (SEO). Below, we’ll explore why WordPress is the superior choice for SEO compared to Wix.

Flexibility with SEO Plugins

One of the standout features of WordPress is its extensive library of SEO plugins. Tools like Yoast SEO, All in One SEO, and Rank Math empower users to optimize their website’s SEO at an advanced level. These plugins provide features such as:

• Keyword optimization
• Readability analysis
• Automatic XML sitemap generation
• Schema markup integration (can also be done using the WP SEO Structured Data Schema plugin)

Wix, on the other hand, has limited built-in SEO features and fewer third-party tools to enhance optimization. While Wix offers basic SEO functionalities, it lacks the depth and customization that WordPress plugins provide. The plugins mentioned above can bring a ton of SEO benefits to your website versus the basic SEO functionalities that Wix offers.

Control Over Technical SEO

WordPress gives users full control over the technical aspects of their website, which are critical for SEO. For instance, WordPress users can:

• Customize their website’s URL structure to create clean, keyword-rich permalinks
• Edit robots.txt files to guide search engine crawlers effectively
• Implement advanced canonical tags and redirects

Wix limits control over some technical SEO elements. Its URL structures are not as clean or customizable, and advanced users may find the platform restrictive when trying to implement complex SEO strategies.

Speed and Performance Optimization:
Major SEO Benefits for a Fast Website!

Website speed is a crucial ranking factor for search engines, and WordPress provides more opportunities to enhance site performance. With WordPress, you can:

• Choose lightweight themes optimized for speed
• Use caching plugins like WP Rocket
• Optimize images with tools like Smush or ShortPixel
• Select a hosting provider tailored for performance

While Wix offers a convenient all-in-one hosting solution, it doesn’t give users the ability to tweak hosting settings or implement advanced speed optimization techniques. Consequently, WordPress websites often perform better in terms of loading speed and overall user experience.

Scalability and Customization

As your website grows, your SEO needs may become more complex. WordPress is highly scalable and allows you to implement custom features, making it ideal for businesses planning long-term growth. Developers can access and modify the site’s underlying code, ensuring that every aspect is optimized for SEO.

Wix, being a closed-source platform, limits customization options. This lack of flexibility can hinder businesses that require advanced SEO strategies as they scale.

SEO Benefits Related to Content Ownership and Portability

WordPress is a self-hosted platform, meaning you have full ownership of your website and its data. This is crucial for SEO because it allows you to move your website to another hosting provider without affecting its search engine rankings.

Wix, on the other hand, is a hosted platform. Migrating a Wix site to another platform is not possible (you have to build your website all over again if you want to change platforms!) and may result in loss of data or rankings, which can negatively impact your SEO efforts.

Better Blogging Capabilities with SEO Benefits in Mind

WordPress started as a blogging platform, so it’s no surprise that it offers superior blogging features compared to Wix. Blogging is a key component of SEO, and WordPress makes it easier to:

• Organize content with categories and tags
• Optimize individual blog posts for SEO
• Schedule posts for consistent publishing

While Wix does offer blogging functionality, it’s not as robust or user-friendly as WordPress, especially for businesses heavily relying on content marketing. Never engage in content marketing without considering SEO benefits first!

Community and Support

The WordPress community is vast, with countless forums, tutorials, and resources dedicated to improving SEO. Whether you’re a beginner or an advanced user, you can find support to implement the best SEO practices. Wix has a smaller community and fewer resources, which can limit your ability to address complex SEO challenges.

Final Thoughts

Both WordPress and Wix are capable platforms for building websites, but when it comes to SEO, WordPress offers significantly more benefits. Its flexibility, control over technical SEO, scalability, and advanced tools make it the preferred choice for businesses and bloggers aiming to dominate search engine rankings. While Wix is a great option for beginners or those seeking simplicity, WordPress is the clear winner for anyone serious about SEO.

If you’re deciding between WordPress and Wix for your website, consider your long-term goals and how important SEO is to your success. For most, WordPress’s robust SEO capabilities make it the smarter investment.

If you are making the move from Wix or another platform to WordPress and need assistance or are unsure if you should migrate, contact us today for a FREE consultation!